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CAAN works to reduce cultural pressures that encourage Australians to drink unsafely. They include the alcohol industries' marketing strategies, popular culture's celebration of binge drinking, and social expectations that lead to complacency regarding alcohol problems.
CAAN's strategy includes alerting the media, the public, and policy makers to:
• aggressive marketing and promotion of alcohol;
• failure of the codes that regulate alcohol advertising;
• encouragement of unsafe drinking via popular media;
• violation of licensing regulations (e.g. free drinks, drinking competitions);
• development of dangerous products (e.g. ‘super strength' pre-mixed drinks);
• the need for greater controls over availability.
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