A roundup of alcohol news
CUB brand Cougar plans to launch Cougar Rum later this month and is expected to use the busty barmaid image, this time in a red singlet top. The launch campaign is likely to feature ads at point of sale rather than a television commercial.
B & T, p3, 13/5/05
The second annual Jack Awards held in Sydney to honour live music and sponsored by Jack Daniels allowed plenty of opportunities for the sponsor to promote its product. Ex Motley Crue drummer Tommy Lee used two water pistols filled with Jack Daniels to spray the crowd.
B & T p32, 13/5/05
Following yesterday's SMH article about the bidding war for the naming rights sponsorship of the Commonwealth Games in Melbourne next year between Heineken and CUB, Odyssey House CEO, David Crosbie has a letter to the editor in the Herald Sun and The Age saying it is about time we put the brakes on alcohol companies buying our elite sporting events.
The Age, p12, Herald Sun, p16
Manly is plagued by a chronic and destructive alcohol problem but a committee set up by Manly Council is unable to solve it due to a dispute over shrinking opening hours from 4am to 2am.
Daily Telegraph, p10, 17/5/05
800 teens will head to Richmond 's Corner Bar for the first day event for minors under the State Govt's new licensing laws. The pub will open on Saturday to 13-17 year olds to hear live music as part of Coca Cola's Live'n Local tour. The pub will be delicensed for the gig and will also have to conceal alcohol and alcohol branding.
Herald Sun, p26, 22/5/05
German club Borussia Monchengladbach has terminated the contract of Australian international Craig Moore, claiming he turned up drunk for training.
SMH online, 23/5/05
For the past few years Crumpler bags has run a campaign where you can bring in a slab of beer to a crumpler store and swap it for a trendy bag. The more expensive the beer, the more expensive the bag you get. The company stockpiles the beer and then has a party where the beer is given away. CAAN has challenged the company about this practice and last year it gave an undertaking that age restrictions would be enforced. Just this week however, an article appeared in the free Melbourne commuter giveaway, City Weekly which proves the company's love affair with beer is enduring. Click here to read it.
OTHER UPDATES
Victoria 's ONLY rural-focused Alcohol & other Drug Conference is happening again this year on August 11 and 12. This year, not only includes a great line-up of speakers and workshop leaders, but also initiation of 'Key Recommendations', and a Futurist-in-Residence to inspire delegates and help plan outside the squqre.
To be held in Warrnambool, invitations to register will be coming soon. In the meantime, for more info contact Cecilia Weuffen, Conference Co-ordinator at cweuffen@bigpond.com 0418 520 976
Frankston City Council has received $32,000 from the Victorian Law En for cement Drug Fund for the operation of the Frankston Drink Safe Project. A recent report on Frankston and the peninsula found higher rates of tobacco and alcohol-related deaths, hospitalizations, higher rates of alcohol related assaults and higher incidents of domestic violence involving alcohol compared to other regions in Victoria . Additionally, a community consultation will be held in June during Drug Action Week to identify possible solutions to alcohol-related crime.
From our friends at the Marin Institute, here is an interesting US based alcohol news story:
Supreme Court: State to Decide Question of Internet Alcohol Sales: Coalition for a Safe and Responsible Michigan Says Internet Sales are Unsafe
Yahoo.com, May 16, 2005
The Supreme Court decision handed down today reaffirmed Michigan's right to regulate the sale and distribution of alcohol within its borders -- but said the state must ban in-state alcohol producers from selling over the Internet if it will not allow out-of-state producers to do the same.
In a 5-4 ruling, the Court struck down laws in Michigan and New York that restricted out-of-state producers from bypassing the state's regulations and selling over the Internet. Michigan currently allows for in-state wine producers to ship and sell wine directly, while for bidding out-of-state companies from doing the same. Today's ruling effectively says that states must decide whether everyone or no one can sell alcohol over the Internet.
"This decision puts the ability to protect our communities and youth back in the hands of the Michigan citizens," said Betty Mercer, director of the Coalition for a Safe and Responsible Michigan. "It is the intention of the Coalition to continue to support ef for ts to keep our communities safe from the unregulated sale of alcohol."
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